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¿Why participate in the business rounds of ANDICOM 2008?
- It offers you the opportunity to extend your portfolio of suppliers and buyers at an
international level.
- Get feedback of your product in order to improve it.
- It optimizes the time you invest to obtain qualified suppliers.
- In it you can find previously selected buyers, interested in finding more suppliers.
- It allows you to establish a buy and sale schedule
- It allows enterprises to start, reactivate and strengthen their exportation processes through
previously agreed negotiations
- It offers to the business men the opportunity to identify, quickly and precisely, potential
importers and exporters of products and services.
- Facilitates commercial relations and alliances between participating enterprises and
institutions.
- Opportunity to make several contacts on a single site and in a short time.
- Improve business men competitiveness, getting to know the trends of the industry.
- Reduce your promoting costs.

BUSINESS ROUNDS: EXCELENT OPPORTUNITY TO GET CONECTED WITH THE ICT MARKET.
Within Andicom 2008, the biggest
telecommunications event in Spanish in Latin America, will take place for the second consecutive
year the Business Rounds. An area of trade that complements the academic and commercial activities
of the Congress, as a mechanism whereby participating companies have the ability to identify
business opportunities and publicize their products and services through strategic programmed
meetings.
The objective of this activity is to provide the means for the telecommunications sector to
identify potential business with both suppliers of goods and services of the sector as well as with
companies in other economic sectors that require ICT to enhance their productivity and efficiency.
In this regard, the Business Rounds are an ideal place to identify trends in use, application
and implementation of information and communication technology (ICT) in other sectors and also an
opportunity to know the needs of other markets.

The Business Rounds are done through 30-minute encounters between companies and
institutions that have common interests and needs. For this, interested parties must fill out a
registration form in which they let known their interests and needs. Once completed these forms are
analyzed by field experts the profiles of each company and then are strategically assigned
appointments, ensuring that the interests and needs are coincidental. Prior to the completion
of the Businesses Rounds, companies will receive an agenda of their meetings showing the table
number for the meeting and the contact name and company (counterpart) which will be meeting.
The day of the event the organizers will provide a continuous accompaniment to the
participants to address their concerns and support them in developing their appointments.

Who may register as supplier at the Business Rounds?
Registration procedure
To participate in the Business Rounds as a supplier, firms must fill out the pre-registration
form, No 4 in which shall include:
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Products and services you offer
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Markets you'd like to meet
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Partners you'd like to achieve
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Companies you want to contact
Who may register as a demander in the Business
Rounds?
All those companies or institutions whose interest is
to obtain goods and services from supplier companies.
Registration procedure
To participate in the Business Rounds as a demander, firms must fill out the pre-registration
form, No 5 in which shall include:
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Products and services you might be interested in
acquiring
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Markets you'd like to meet
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Partners you'd like to achieve
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Companies you want to contact

Activities to be carried out before, during and after the Business Rounds for
better results
Before the Business Rounds
- Be clear about the products you offer.
- Prepare the material you will deliver in the appointments and bring a calculator.
- Prepare paper material and company stamp to deliver quotations.
- Be aware of production costs and the actual volumes that your company manages.
- If you will delegate the negotiation, verify that the operator has the necessary skills.
- Find out about the real needs of potential buyers and seek other relevant information on the
Internet and newspaper articles.
Prepare a price list of products, taking into account the trading margin and logistics
costs.
- Think about the possibility of delivering gifts of the company.
- Project a serious corporate image.
- Consider different buyers and sellers, depending on your case. For example, if you are a
supplier, please check in advance with the organizers information about the customers with whom you
will meet
During the Business Rounds
- Have ready price lists that include negotiating margins, prices of transport, freight,
insurance. Give samples of no commercial value.
- You can deliver gifts of the company as sheets, pens and buttons.
- Take note of the relevant aspects of the appointment.
- Record in writing any relevant information you receive on products and its market.
- Optimize time, be punctual and respect your agenda. Listen to the recommendations made about
your product.
- Be specific and concrete.
- Count on a sufficient number of business cards.
- Avoid talking about religion, politics and other topics that generate controversy.
- Do not rush to make retail sales in the medium and long term; evaluate if a better business can
be performed.
After the Business Rounds
- Evaluate the event with the organizers.
- Send gratitude letters to the contacts you made.
- Prepare a post BR appointment plan and comply with the commitments made (sending samples,
quotes, data sheets, etc.).
- Follow up customers and evaluate them.
- Measure the results against the objectives.

Date: Thursday, October 30th
Hour: 9:00 a.m. – 6:00 p.m.
Place: Salón Pegasos
Cartagena de Indias Convention Center

Raul Dueñas Quevedo – Universidad Central
Tel: +571 3239868 Ext. 232- 262
Email :
rduenasq@gmail.com
Patricia Garavito - CINTEL
Mobil: 310 2532993 Tel: +57 1 635 35 38
Email:
ruedadenegocios@cintel.org.co
Carolina Gamboa - CINTEL
Tel: +571 6353538
Email:
cgamboa@cintel.org.co
Organizes:
With the support of:
UNIVERSIDAD CENTRAL DE COLOMBIA
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